Cuong Dang speaking at Forbes women’s summit in Ho Chi Minh City

Founder @ Forbes Vietnam, Investor and Entrepreneur

I am an entrepreneur, senior executive, investor, author, and publisher with over 20 years of experience in the software industry. Throughout my career, I have trained, published, and spoken extensively across the U.S. and Europe. After successfully building and exiting a healthcare and financial services auditing software venture, I shifted my focus to high-growth industries in Vietnam.

In 2017, I secured an agreement with Enterprise Holdings to introduce Enterprise Rent-a-Car, National, and Alamo to Southeast Asia, starting with Vietnam. Enterprise, the world's largest car rental company, reported over $35 billion in revenue in 2023 and is headquartered in St. Louis, Missouri, USA.

In 2020, I successfully negotiated the country license for Forbes Media in Vietnam. Since then, I have been dedicated to building Vietnam’s next-generation media company, championing entrepreneurship and the country’s dynamic economic growth.

Currently, I am the Founder and Managing Director of Resu, a strategic advisory firm that helps businesses build influence, attract investors, and navigate Vietnam’s evolving market through expert media, consulting, and capital advisory services.

Beyond media and mobility, I serve on multiple corporate boards in logistics and mobility, specializing in digital transformation, mergers and acquisitions (M&A), and strategic partnerships. I have also advised Toyota Financial Services on legal, operational, and business models related to mobility initiatives. Additionally, I mentor startups and SMEs, helping them strengthen leadership, sales and marketing, restructuring, and growth strategies.

I am deeply committed to civic engagement and serve on the boards of various non-profits, NGOs, and intergovernmental organizations, including:

  • Vietnam Vanguard (Vietnam Young Executive Network) – Founder & Chairman

  • UNICEF Vietnam – Founder & Chairman, National Executive Council

  • Vietnam National Innovation Center – Senior Executive Advisor

  • Asian American Chamber of Commerce (St. Louis, Missouri) – Vice Chairman

My work spans industries and continents, with a focus on fostering innovation, leadership, and sustainable growth.


cuong dang interviewing New Zealand Prime Minister Jacinda Ardern on stage at Forbes Women's Summit in Ho Chi Minh City

Interviewing New Zealand Prime Minister Jacinda Ardern at Forbes Women’s Summit in Ho Chi Minh City